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Atlanta Spotlight | Martina King

Featurespace, a world-leader in Adaptive Behavioral Analytics technology for fraud and risk management, announced on November 15th that the U.K.-based company will open its U.S. headquarters in Atlanta before the end of the year. An Atlanta launch party was held at Ponce City Market on November 7th and attended by Featurespace CEO Martina King.

They will occupy almost 7,000 square feet in the city’s Bank of America building at the heart of “Transaction Alley”.
Born out of Cambridge University, Featurespace’s real-time adaptive behavioral analytics engine – ARIC™ – uses advanced machine learning to monitor individual behaviors, detecting anomalies as they happen. This increased efficiency also reduces the volume of genuine customers facing declined transactions at the point of sale, thereby reducing customer friction.

Co-founder and CTO, David Excell, has arrived in the greater Atlanta area and will lead the company’s U.S. expansion.

“While there are many factors that contributed to our decision to expand our footprint in the U.S. market, our primary focus has always been our customers. We are fully committed to growing our client base and protecting them from the ongoing battle against fraud attacks.

Atlanta’s thriving Fintech community and talented workforce also played a major role in our decision to open our U.S. office here,” Excell said. “We’re confident the proximity to our partners and clients also will truly further our positive impact to risk mitigation.”

Featurespace™ is the world-leader in Adaptive Behavioral Analytics and creator of the ARIC™ platform, a real-time, machine learning software system developed out of the University of Cambridge.

With offices in Cambridge and London UK, and Atlanta, Ga., Featurespace has deployed ARIC to financial services and gaming organizations that have services or products deployed in more than 180 countries.


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Kristen Hartman has been promoted to Brand President of Cinnabon Inc.®. In her new role, Hartman will be responsible for the brand's strategy and continued business growth.

"We are thrilled to have Kristen step into the role as President of Cinnabon. With her business expertise, love of the customer and passion for the brand teams, we are excited for her to lead Cinnabon through its continued growth," said FOCUS Brands COO and President, North America, Kat Cole.

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