The coronavirus pandemic has greatly impacted Atlanta’s economy, leading to high unemployment, business closings and mounting debt. Local businesses are searching for ways to adjust their business models to meet the needs of customers, including ways to offer peace of mind amid the Coronavirus spread. With all the uncertainty, making a reservation or big purchase during this time can be stressful.
As customers continue to make reservations and purchases, it’s important to look for businesses that are flexible and offer money-back guarantees, instilling confidence and preference in consumers’ minds.
The Atlanta business community has stepped up to come to the aid of consumers in big ways. For example, Choice Hotels has updated its cancelation policy, understanding that the rapidly changing updates on travel restrictions and cancelled or postponed events, can cause last minute changes to schedules. They’ve updated their reservation policies to allow for modifications without fees and also updated their loyalty program and paused expiration for points.
Carvana, an online automotive retailer that has provided Atlanta residents an easy and convenient way to buy a car since 2013, offers touchless deliveries to customers as soon as the next day. Since the company started seven years ago, it has remained committed to its 7-day Money Back Guarantee on every vehicle sold on its site. If you decide you don’t like the car during those first 7 days, just give them a call to set up a return or exchange.
"At Carvana, we believe in treating people better, and an exceptional customer experience has always been at the core of everything we do," said Amy O'Hara, associate director of communications at Carvana. "Amid the pandemic, customer experience takes on a whole new meaning and we're proud to continue our customer-centric focus and provide peace of mind for consumers with our safe, easy, accessible way to buy a car."
Delta Airlines ranked high in a new analysis by a popular travel site for its new ticketing policies, implementing eCredits to be applied to new tickets through the end of September 2022. And, if you purchased your Delta ticket before April 17, 2020, and had planned to travel between March and September of 2020, Delta will waive the fare difference when you rebook to the same destination before Sept. 30.
The bottom line is there are hundreds of thousands of Atlantans in need due to the current pandemic. By consciously providing responsiveness, compassion and care during this crisis, the companies mentioned above have built a foundation of goodwill and long-lasting emotional connections with Atlantans who graciously appreciate it.