EarthLink Acquires Boston Retail Partners

EarthLink Holdings Corp. announced on July 14th that it has acquired Boston Retail Partners, LLC, a highly regarded management consulting firm focused on the retail vertical. BRP’s experienced consultants work with leading retailers to deliver strategic solutions that address the business and technology challenges unique to the industry. BRP provides technology strategy and consulting across the full breadth of retail solutions, including point of sale, e-commerce, customer relationship management, mobile, payment security, enterprise resource planning, order management and supply chain. Together, EarthLink and BRP will extend EarthLink’s capabilities in the retail sector to provide clients with deep expertise and end-to-end technology solutions that address the entire retail organization and improve customer engagement and loyalty. The transaction is part of EarthLink’s ongoing strategy to provide deep vertical expertise to its clients and to strategically expand its consulting portfolio with end-to-end solutions to best serve client needs.“Retailers today often struggle with leveraging technology to create the retail experience of the future, including the shift to cloud-based solutions, the rapid rise of mobile, increasing bandwidth requirements and the prevalence of legacy systems. Many large retailers have relied on BRPs’ expertise and talented people to navigate these challenges,” said Joe Eazor, Chief Executive Officer and President of EarthLink. “We are excited to bring together our deep network expertise with BRPs’ proven track record of success in order to enhance our already strong presence in this space.” “Customers expect a consistent, personalized and satisfying shopping experience wherever, whenever and however they shop, and retailers need a robust, fast, reliable, resilient network infrastructure to enable this real-time retail experience,” said Ken Morris, Principal, BRP. “Delivering on that experience requires a different approach that sets the stage for unified commerce. According to our recent Customer Experience Survey, 75% of retailers indicated they have implemented or plan to implement a single, unified commerce platform within the next three years. Leveraging EarthLink’s network services and solutions with BRP’s retail expertise enhances our ability to help retailers successfully implement comprehensive unified commerce solutions that enable real-time retail.” Headquartered in Boston, BRP has 40 nationwide employees.

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