NCR enhances fan experience at newly-opened Mercedes-Benz Stadium

Sets a new standard for sports and entertainment venues

Duluth, Ga. – September 15, 2017NCR Corporation (NYSE: NCR), a global leader in omni-channel solutions, today announced that it has successfully deployed solutions at Mercedes-Benz Stadium in Atlanta, home of the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United FC. Creating a frictionless, engaging event experience that begins the moment a fan leaves their home was an important priority for AMB Sports & Entertainment (AMBSE), who operate the Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium, and they turned to NCR for its expertise across all types of consumer touchpoints.

With the variety of sports and entertainment options that consumers have at home or at their favorite bar, it’s critical that teams and venue operators find ways to revitalize the in-stadium game day experience – and many are doing so through the use of technology.  From empowering fans to order from their seats or quickly get cash at an ATM to creating the ultimate in-suite service for those special occasions, NCR enables an omni-channel fan experience.

NCR’s expertise in transforming the fan experience at major global sporting venues such as SunTrust Park in Atlanta, Royal Arena in Copenhagen and FedExField in Landover, Maryland, will help AMBSE define and create a unique, engaging environment for visitors of the new stadium.

“NCR’s solutions put Mercedes-Benz Stadium at the forefront of venue technology by providing amazing flexibility, control and connectivity,” said Jared Miller, chief digital officer and senior vice president, analytics and technology, AMBSE. “By partnering with NCR, we will ensure our fans and guests will have an unparalleled interactive and engaging experience, helping to make Mercedes-Benz stadium the marquee sports and entertainment venue globally.”

“Today’s fans expect easy-to-use, reliable technology that increases the speed of service and enhances their in-stadium experience. With Atlanta's new Mercedes-Benz Stadium, we delivered on this,” said Don Zimmerman, general manger & vice president Hospitality, NCR Corporation. “NCR is helping AMBSE to reinvent the fan experience, while allowing fans to stay closer to what’s happening on the field.”

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