Bryan Holgerson Named Cigna Market President for Georgia and Alabama Health Plans

Cigna has named Bryan Holgerson as market president for its health care and related benefits plans in Georgia and Alabama. Holgerson is based in Atlanta and moves to this new role after serving as a senior leader for Cigna's national accounts segment.

As market president, Holgerson's responsibilities include driving market growth by creating customer value and ensuring that the local market strategy, product and network offerings meet evolving customer and client needs. He will also partner with area health care professionals and health systems to help improve the health of Cigna customers, and lead Cigna's efforts to serve the Georgia and Alabama communities.

"Bryan is a highly-respected, proven leader who will continue to move Cigna forward as the partner of choice in the market," said Rich Novack, Cigna vice president, U.S. markets. "His high-energy, thoughtful leadership and expertise in executing strategy will be an asset to his team, our customers and clients in Georgia and Alabama."

Bryan began his career with Cigna in 2001 as part of Cigna's underwriting team. During his career, he has served in several leadership roles, most recently as the Chief Operating Officer for the National Accounts business. Prior to that, he served as the Southeast Market Leader for National Accounts.

A graduate of the University of Tennessee, Bryan is a longtime volunteer with the Hopewell Youth Association and is active with North Fulton Charities.

Farshchi, who will be based in Atlanta, and will report to the Chief Executive Officer, holds a master's degree from the Wharton School at the University of Pennsylvania and a bachelor's degree in Business Administration from the University of Oklahoma.  He also completed Harvard Business School's Program for Leadership Development.


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