Fulcrum Equity Leads $4.1M Series A for Ascent360

Ascent360, a Golden, CO-based software company, is pleased to announce it has secured a Series A venture capital investment totaling $4.1 million. Ascent360 is a pioneer in Customer Data Platform (CDP) software for small and medium-sized business. Their software facilitates omni-channel marketing enabling integration of customer data from disparate systems to better understand purchase trends, customize marketing campaigns, create a more targeted customer experience and meet government-mandated data privacy. They are integrated with over 75 marketing, ecommerce and point of sale solutions including Facebook, Live Ramp, Big Commerce and SalesForce Commerce Cloud.

"This investment will help us extend our software, helping our clients drive revenue and build lasting relationships with their customers" said Scott Buelter, Ascent360's CEO. "Our vision is helping drive true one-to-one marketing at an affordable price. No one else in the market is doing that."

This latest round of funding follows a spectacular year of growth for the Colorado company. Ascent360 doubled the size of its business in 2018 and was named in the Top 50 Best Places to Work by Outside Magazine this year. Their solution is a favorite of outdoor-related companies such as Smartwool, Christy Sports, and Alterra Mountain Company. They will target the investment proceeds towards product development, executing at scale, and expanding sales to a broader market.

The $4-million investment was led by Fulcrum Equity Partners of Atlanta and supported by Denver-based Access Venture Partners, NelNet, Bialla Venture Partners, and Rockies Venture Club. "We are excited about working with the team at Ascent360," said Alston Gardner, a Partner at Fulcrum. "They have done a stellar job of bringing the power of sophisticated marketing tools to small and mid-size companies. They have created a powerful, yet affordable solutions for true omni-channel marketing."

"We are thrilled to be able to continue our high growth with this Series A investment and truly become a leader in the mid-market CDP space," Buelter said.

Fulcrum Equity Partners is an Atlanta-based growth equity firm focused on providing expansion capital to rapidly growing companies. Fulcrum will consider investments in a wide variety of industries with an emphasis on information technology, healthcare, and technology-enabled operating companies. Fulcrum provides financing to meet a wide range of needs, including internal growth initiatives, acquisitions, divestitures, shareholder liquidity, and recapitalization.

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