Oracle Holds Technology Product Fair in Atlanta

By Sera Turgut, Atlanta Trend

October 19th, over 200 people gathered at The Georgia Aquarium Ballroom for Oracle’s Technology Product Fair. The event was geared towards Oracle’s latest database system, Exadata, which is noted for key capabilities such as: consolidating onto private clouds, pre-private cloud integration, reading and recovering data simultaneously, eliminating downtime and idle redundancy, security monitoring, access control, and encryption/masking.

Willie Hardie, Vice President of Database Product Marketing at Oracle, kicked off the event with his keynote presentation “Why Standardize on Oracle Database 11g”, which introduced the Exadata database, highlighting its key capabilities and addressing upgrade concerns.

Hardie began his introduction by bringing into focus one of Oracle’s less traditional corporate clients, Bioware*. Naturally, Bioware was an excellent example of Oracle’s databases being utilized at their highest capacities. As one of Bioware’s developers explained, “We’re dealing with hundreds of thousands, in fact, even potentially millions of users playing the game at once. So, concurrency, responsiveness, performance, security…all these things come together to make the game a positive playing experience”. In addition, another Bioware developer concluded that, Bioware’s reason for choosing Oracle Exadata was because “scalability was one of [their] main requirements and [they] wanted to have something that was large enough initially that could grow as [Bioware] grew”.

Later Hardie mentioned that the use of Oracle within the gaming industry is not so different than that of some of Oracle’s more traditional users, such as banks. When asked what excites him the most about Oracle’s products and services Hardie, without hesitation, replied, “Exadata”.

Following the keynote speech, the product fair and demo grounds opened for event attendees to browse. Multiple booths displayed business intelligence, data integration, content management system, identity management, and security products.  The product fair and demo grounds also provided a space for different corporate attendees to interact with each other. Organizations who participated in the event include: Georgia Technology Authority, Kraft Foods, CBeyond, Georgia-Pacific, AT&T, GE Energy, Cobb Energy, Sun Trust Banks, Acuity Brands, Radiant Systems, and McKesson. When asked, the majority of event participants stated that they chose to attend Oracle’s Technology Product Fair as a result of the convenience of being able to view all Oracle products in one place as well as to consider upgrades and keep up with the latest technologies. Generally, the consensus on database capabilities was that it needed to be scalable, recoverable, flexible, consistently available, and have high performance capacity and advanced security features.

After the opening of the demo grounds, two breakout sessions were provided where attendees could target one of three specified informational sessions. The first session included: “Better Insight through Integrated Business Intelligence”, “Oracle Exadata: A Technical Overview”, and “The Modern Experience: Realizing the Benefits of Enterprise 2.0”. Afterwards, the second breakout session provided three additional choices: “Support Best Practices for Database 11g Upgrades”, “Enterprise Java in the Cloud – Your Modern Application Foundation”, and “Simplifying Application Security with Service-Oriented Security”. The second breakout session, essentially, concluded the event.

Oracle’s next Atlanta event, “Ranzal Presents Atlanta EPM & BI Solutions Day – Featuring Oracle Hyperion Applications”, will take place on November 10th at Cox Enterprises – Central Park.

*A video gaming company well-known for its creation of the hugely popular video game series, Dragon Age, as well as many well-known MMORPGs (massively multiplayer online role-playing games)— Star Wars: Knights of the Old Republic, for example.


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