Sterling National Corporation Announces New Name to Align with Parent Company

Sterling National Corporation has announced that it will begin its transition to a new name — QBE Financial Institution Risk Services, Inc. The company will operate under the brand name of QBE FIRST.“This new name better highlights our strong backing from QBE the Americas and fits our organization’s growth strategy,” remarked Bill Krochalis, CEO. “It shows how we are an organization that is committed to creating first-in-the-market solutions and to first priorities – serving our clients. KEEPING YOU FIRST, our corporate motto, will remain our promise to everyone we serve and is still a key part of our corporate identity.”Along with announcing its new name, QBE FIRST unveiled its new logo, which incorporates the links graphic trademarked by its parent company, QBE.QBE FIRST (formerly Sterling National Corporation), a member company of the QBE Insurance Group, delivers specialty insurance and technology-enabled solutions to the mortgage, housing, and financial services industries. QBE FIRST and its subsidiaries provide commercial and residential lender placed insurance services, voluntary consumer insurance products, customer care solutions, and property tax solutions. QBE FIRST is headquartered in Atlanta, Georgia with operations throughout the United States. For more information, visit


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