Oracle Buys Atlanta’s Vitrue

Atlanta based Vitrue, the cloud-based social media marketing campaign creator that enables customers to create, manage and measure social media marketing campaigns on platforms such as Facebook, Twitter, You Tube and Google+, is being acquired by Oracle for $300 million. The announcement was made on May 23rd.

Exact terms of the acquisition were not disclosed. The deal is expected to close this summer.

“The world’s greatest brands have been built by creating meaningful relationships between organizations and their customers," said Reggie Bradford, founder and CEO of Vitrue. He added that as part of Oracle, Vitrue can deliver its social media marketing platform to Oracle’s many enterprise customers. COO Jim Anderson made a presentation on Vitrue to the Atlanta Trend CEO/CIO Leadership Luncheon on May 16.

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