Cox Taps Adam Naide as Executive Director of Social Media

Cox Communications has appointed Adam Naide as the company’s executive director of social media. Naide will direct day-to-day operations and guide strategy, campaign ideation and marketing execution for all of Cox’s social media platforms. He will report to Joe Rooney, senior vice president of brand marketing, social media and advertising.

“Social media enhances our ability to interact with customers, members of the communities we serve and fans of our brand, when and where they prefer,” said Rooney.
Today, Cox customers and fans can engage with the company and learn about products, services and special promotions on Facebook, Twitter and You Tube.

Prior to joining Cox, Naide served as senior director of audience experience at CNN Worldwide. In this role, Naide led network efforts to build engaged fan bases for CNN/HLN shows and talent on social media platforms. His efforts helped create two-way conversations with consumers, driving viewership for CNN/HLN TV, and growing the networks’ social media audience to millions of fans/followers. Naide also led Time Warner to create a unique bullying prevention partnership between CNN/Cartoon Network/Time and Facebook, culminating in the development of an anti-bullying Facebook application and an upcoming CNN town hall hosted by Anderson Cooper.

“Adam’s expertise will help us harness the full capabilities of powerful social media platforms and optimize our current assets to create a unique experience,” said Rooney.

Naide has served in multiple marketing roles within the cable and telecommunications industry, including relationship marketing and ad sales for Turner’s video game network, GameTap, strategic pricing at Bellsouth, and customer experience and loyalty marketing at EarthLink. Naide also spent four years at Cox’s former direct-to-home satellite venture, PrimeStar, earlier in his career.

Adam holds a bachelor’s degree from Emory University and an MBA from the University of Georgia. He lives in Alpharetta, Ga., with his wife, Karen, and two children.
About Cox Communications:
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wireless services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves more than 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising. 
Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for six years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity, and the company holds a perfect score in the Human Rights Campaign's Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.

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