Newell Brands Appoints Chief Operating Officer

By Staff Writer Atlanta Trend

• Oct 31, 2026

Newell Brands, a leading global consumer goods company with a portfolio of iconic brands including Rubbermaid®, Sharpie®, Coleman®, Graco®, Rubbermaid Commercial Products®, and Yankee Candle®, today announced the appointment of Guillermo Beade as Chief Operating Officer, effective October 26, 2026. Mr. Beade will report to Chris Peterson, President and Chief Executive Officer, and will join the company's Executive Committee.

As Chief Operating Officer, Mr. Beade will have enterprise accountability for the central marketing, sales, and supply chain functions, globally. He will work to build greater connectivity across these functions and develop the global structure, systems, technology, processes, and talent that enable the business to operate more effectively and efficiently.

"We have made meaningful progress over the past several years, simplifying our portfolio, improving our supply chain and go-to-market operating models, and investing in the front-end innovation and brand-building capabilities needed to compete in the marketplace. That progress creates the opportunity to ensure our structure supports sustainable, profitable growth," said Chris Peterson, Newell Brands President and Chief Executive Officer. "Guillermo has spent his career connecting commercial strategy with operational execution at scale, and I am confident this appointment positions Newell Brands to operate with greater effectiveness and deliver value for our shareholders.”

Mr. Beade is a seasoned global CPG executive and has more than 30 years of leadership experience at SC Johnson, PepsiCo, and Unilever. He has led multibillion-dollar businesses across North America, Latin America, Europe, Africa, and the Middle East, with a proven record of accelerating commercial performance, maintaining operational discipline, and driving organizational transformation. Most recently, he served as President of SC Johnson Consumer Brands North America, the company's preeminent business unit. Before that, he served as Chief Executive Officer of SC Johnson Lifestyle Brands, where he led a broad operational and cultural transformation across a portfolio of acquired brands. Earlier in his career, he held senior commercial and general management roles at PepsiCo and began his career at Unilever in Latin America.

"Newell Brands has an exceptional portfolio of brands and the commercial and supply chain capabilities to compete and win," said Guillermo Beade, Newell Brands Chief Operating Officer. "My focus will be on ensuring we scale these functions to work together with speed and agility.”