Atlanta Spotlight | Kathleen Marran

By Staff Writer Atlanta Trend

• Apr 01, 2019

UPS has named Kathleen Marran, a 25-year UPS marketing veteran, to the new position of vice president of marketing, diverse segments. Her role is to lead UPS’s efforts to deliver growth-oriented solutions to minority- and women-owned businesses around the world.She will be focusing not only on customers, but vendors, employees and communities as well.

Marran will bring together the best of UPS, leveraging the company’s intelligence, data, leadership and expertise to help deliver growth-oriented and relatable connections and solutions to minority- and women-owned companies. She will also lead a newly created external advisory panel, which will focus on identifying and advancing opportunities for those businesses.
“Kathleen will bring critical international experience and perspective to this important new role,” Warren continued. “This position will be fundamental to the growth of our business and our people well into the future.”

This role is part of a UPS global effort to help women business owners gain access to world markets, a collaboration with the federal government promoting women’s economic empowerment, and the creation of a new marketing leadership position focused on diversity marketing.

“These initiatives will expand our capabilities within the small and medium-sized business space and leverage our global logistics expertise to help accelerate the growth of minority- and women-owned companies,” said Kevin Warren, UPS chief marketing officer. “Adding additional professional resources and new product and support programs is part of our focus on offering solutions that support small businesses in their goals.”

The newest initiative is a global effort to help women business owners learn about exporting. It’s called the UPS Women Exporters Program. The UPS Foundation is partnering with the International Trade Centre’s SheTrades initiative, which helps to train and connect women entrepreneurs with buyers around the world. For example, through SheTrades Argentina, UPS will work with Argentina’s Department of Economic Development to establish workshops to provide access to markets, knowledge and technical proficiency to women entrepreneurs.