Atlanta Spotlight | Lisa Roberts

By Staff Writer Atlanta Trend
  • Oct 20, 2023

Atlanta fintech veteran Lisa Roberts has joined Stax Payments as senior vice president and general counsel. Other C-suite additions include fintech Amy Waldhauer as chief commercial officer and Jenn Reichenbacher as chief marketing officer.


With decades of experience in the fintech space, the new executives give Stax incremental depth in key areas required to further its growth in the payments space. The three leaders will build on Stax’s legacy of innovation to deliver differentiated solutions to help customers succeed.


“The payments landscape is constantly evolving, and we at Stax are focused on helping our customers offer the best payments experience through world-class technology,” said Paulette Rowe, CEO at Stax. “That’s why we selected these accomplished women to join our executive leadership team. Each of them brings unique and valuable experiences that will enable Stax to continue our transformation and achieve our vision.”


Below are details on Stax’s newest leadership additions:


• Amy Waldhauer, Chief Commercial Officer. Waldhauer has more than two decades of experience in the payments industry, including leadership roles at Elavon, Barclays and Paysafe. She is a seasoned fintech strategist who has helped multiple companies grow their portfolios to offer payment solutions for a wide range of industries.


• Jenn Reichenbacher, Chief Marketing Officer. Reichenbacher is a seasoned marketer with over thirty years of experience, including a decade in the payments industry. She’s held senior level marketing leadership roles with Evercommerce, Paysafe, iPayment and Cayan, building and leading growth-focused performance marketing teams.


• Lisa Roberts, SVP and General Counsel. Roberts is an experienced legal advisor with a proven track record in the payments and fintech sectors, including leadership roles at NCR and Worldpay. With rich expertise in legal and business strategy, risk management and compliance, she is dedicated to leading high-impact teams, navigating complex transactions, assessing risk and ensuring compliance to realize business objectives.


“Stax has experienced significant growth in recent years, and I’m looking forward to what’s coming down the pipeline for the company in the next few months,” said Waldhauer. “With my extensive experience in fintech and supporting business growth, I’m excited to get to work in driving Stax’s mission forward and continuing to extend our support in helping small businesses and software developers create seamless, efficient payment experiences.”