Carter’s | Atlanta Spotlight

By Staff Writer Atlanta Trend
  • Apr 29, 2024

Carter’s, the largest branded marketer in North America of apparel exclusively for babies and young children, has announced that it will donate $1 million to support local communities with 50,000 volunteer hours through a multi-year partnership with Boys & Girls Clubs of America.


Carter’s is the Boys & Girls Clubs of America’s first national partner to dedicate funds exclusively for early childhood development. Through this partnership, resources will be developed for Clubs to address the growing need for accessible and affordable early childhood care in their neighborhoods. Specifically focused on children ages 0-5, Carter’s support will provide cognitive and skill development that is critical during those early childhood years.


Carter’s will also support the successful Summer Brain Gain-READ program, including the creation of a new module focused on literacy. This program is designed to prevent learning loss during summer breaks, and time outside of the classroom for children ages 6-9.


“We know young people are successful when they have access to programs that keep their minds active and engaged during the summer months,” said Amanda Ruckel, Senior National Director of Partnerships & Growth, Boys & Girls Clubs of America. “With Carter’s partnership, we’re excited to expand our summer curriculum for school-aged youth, placing a deeper focus on literacy, and separately, we’re eager to explore new ways Clubs can support children in the critical early childhood years.”


“At Carter’s, we are grateful to be a part of the journey of childhood, and honored to partner with Boys & Girls Clubs of America,” said Jill Wilson, Senior Vice President, Human Resources & Talent Management. “Our partnership helps to expand their reach and support young children and their parents.”


As a part of the multi-year partnership, Carter’s plans to further its impact with a commitment of 50,000 employee volunteer hours at local Clubs across North America. Carter’s has more than 1,000 retail store locations, nearly all in proximity to Boys & Girls Clubs, allowing employees the opportunity to give back to the local communities where they live and work.